PAYTON + COMPANY

Social media and digital are important direct-to-consumer tools for start-up brands, allowing them to efficiently find and engage their bulls-eye niche target consumer. Starting from the ground up, BULLDOG Gin acquired over 100K Facebook LIKES, drove higher engagement rates than the entire competitive set and acquired over 20 MM impressions with the right consumer within one year, driving geo-targeted measurable sales in the US, UK + Spain. In 2014, BULLDOG Gin's distribution was acquired by Campari.