Tag Archives: social media

AM Reads from the RSS

Leave a reply

Weekend mornings are best spent with brunch, a bit of booze, the New York Times and a catch-up on guilty reads and RSS feeds. Here are a few of our favorites from the social and marketing sphere from the previous few days…

What is inspiring you today?

Social Snaps: April Redux

Leave a reply

Screen Shot 2013-04-24 at 12.41.16 PM

April was a fantastic month. Come to think of it, March wasn’t too bad either. During those two months, we gained 2 new clients (more on that to come, we’re heads down planning at the moment), worked some amazing client events bringing the intersection of social + digital + events to life in a way that rocked. We lost our voices at Ultra Music Festival. We fell asleep at our desks the day we got home from SXSW. We joined a client for a beautiful (and buzz worthy) restaurant opening. And we fell back in love with the feeling of seeing solid work payoff.

Here are a few snaps from this journey:
504140440048272020130305-075157 601499_4665136149788_1599950159_n 200505_prune_bloodymary MOTW_Portugal EdmPope_800x800'Screen Shot 2013-04-24 at 12.40.40 PM Screen Shot 2013-04-24 at 12.40.51 PM Screen Shot 2013-04-24 at 12.41.04 PMScreen Shot 2013-04-24 at 12.41.27 PM Screen Shot 2013-04-24 at 12.41.37 PM Screen Shot 2013-04-24 at 12.41.48 PM

Social Snaps

Leave a reply

It’s been a busy winter, some of the recent social content we have been thrilled to help create, curate and share on behalf of some of our retainer clients.

Mandarin Oriental loves one of our favorite dishes in the city – the crab at Fatty Crab:

FattyCrab

1,000 day guarantee on all SOL REPUBLIC headbands. Fantastic.Guarantee

BULLDOG is pinning some fun ginspiration over on Pinterest

74a84e280133effdea092f799a9285b7

Negroni_edit

BULLDOG participates in so many fantastic events
image001

The whale at the American Museum of Natural History…a constant place of inspiration.
2590371512_3f5715505e_b

xoxo,HBO.

Leave a reply

Loved this Twitter campaign from our friends at HBO. It was quick (2/14 only), fun (pairing up any of your two favorite HBO characters from any show on a date?), on-brand (out-of-the-box is really HBO marketing isn’t it?)….all the characteristics a solid social content tactic needs to have. Love this. Follow HBO on Twitter here.

Screen Shot 2013-02-14 at 3.49.45 PM

Warming Up w/ Social Cocktails

Leave a reply

A blizzard is quickly forming outside of our office windows, which is providing a perfect opportunity for us to dive into the Pinterest boards of client BULLDOG Gin and dig out some delicious cocktail faves.

When cabin fever sets in over the weekend, one of these is going to make a fabulous accompaniment to DVR marathons. We highly recommend it.

White Chocolate Martini
1oz (30ml) BULLDOG Gin
1oz (30ml) White Chocolate Liqueur
Finely Shaved Dark Chocolate
Pour BULLDOG Gin and White Chocolate Liqueur into a shaker filled with ice. Shake vigorously. Pour into a martini glass and sprinkle dark chocolate shavings on top.

White Chocolate Martini

Client Love: Mandarin Oriental, New York is in the top 10 luxury social media marketers

Leave a reply

Thrilled for our client Mandarin Oriental, New York recently named in the top 10 luxury brand social media marketers of 2012. You can follow their 365 campaign mentioned in the article on Facebook, Pinterest, Instagram and Twitter. 

Screen Shot 2013-01-16 at 1.05.07 PM

Looking forward to what 2013 has in store. Many exciting campaigns in the works!

Client Love: Healthy Cocktails

Leave a reply

Image

Sounds like an oxymoron right? But seriously…while you’re springing into the New Year with tons of resolutions, a recommitment to the gym and all of those other hopeful resolutions, we recommend diving into some defiantly and definitely delicious cocktails from our clients (and friends) at BULLDOG Gin. They are seriously amazing. You can find them weekly on BULLDOG’s Facebook or over on their Pinterest (so many amazing cocktail recipes here!) Yum!

BULLDOG GIN’s DOUBLE MINT

  • 2 oz. BULLDOG Gin
  • 1/2 oz. Splenda Simple Syrup
  • 2 Sprigs of Mint
  • Splash Dry Vermouth
  • Prosecco or Dry Champagne

CALORIES: 153

In a mixing glass, combine all ingredients. Shake and strain into a martini glass. Top with Prosecco or dry champagne and garnish with a mint leaf.

Current Facebook Page Love: Furby

Leave a reply

Image

Although the Furby phenomenon still kind of terrifies us (they just won’t ever turn off!), their content strategy on Facebook is pure genius. Placing the Furby into timely, contextual situations with short, pithy and creative copy…brilliant.

Image

It appears as though the Furby marketing team is following the social media content strategy that we often recommend to clients:

  • Keep the community management in-house (you need it managed by a team who is completely engrossed in the brand)
  • Invest in compelling imagery
  • Tailor the content specifically for each channel 
  • Think about distribution and ensure your content is crafted accordingly
  • Encourage consumer interaction and engagement 
  • Clearly identify and then continuously optimize your brand voice
  • Post with purpose – each piece of content should have a clear objective and should align with the overall strategic objectives

Simple recipe but works every single time.