Payton & Company provides integrated strategic marketing services, available a la cart or as a full service strategic deployment, with a core expertise in integrating social media into digital and offline marketing and communications efforts.
At times, we act as an operational arm of a brand managing soup- to-nuts from conception to execution and implementation of a brand’s (usually social) strategy.
Many times, we’re brought on for a campaign or project – e.g., launch my brand, help my brand make disruptive noise during holiday. As frequently, we craft strategy and then deliver a road map for bringing it all to fruition.
- Strategy: planning & counsel of social media’s role in brand efforts
- Content: rich & interactive, from copy to creative
- Voice: digital & social brand governance, developing the voice (and face) of brands online as well as the rules of employee and consumer social engagement
- Channel & Community: creation, optimization & management of social and digital channels
- Social Public Relations: outreach, seeding & activation with the people who matter most
- Social Implementation: strategy deployed across owned, earned & paid social media
- Events: digital & social integration into offline, PR and event experiences
- Influencer: marketing & partnership development across social, digital and IRL channels
- Social Advertising: API-connected across all channels and integrated into strategy and your media mix
- Production: strategic creation of the right technology and event experiences
- Education: systems, infrastructure & training across the enterprise
- Measurement: monitoring & reporting through best-in-class API-connected social monitoring suite