Some interesting reads from our RSS this AM:

• A Century of Chevy in pictures via NY Times - what an amazing journey that brand has had
• People and process are key to conversion rates (truth!)
• Social login = Social ROI (?) via the guys at Harvard
• 20 lead generation tips (some a bit obvious but solid list nonetheless)
• The rise (and fall) of Heidi & Spencer
• The anatomy of an agency
• 8 foot tall lego man washes ashore in Florida (yes, really)

What are YOU reading this morning?